STEP 5 - Ticketing and Promotion
Once the event is approved and details have been confirmed, it’s time to start advertising!
Ticketing
We always recommend ticketing your events. Free tickets are a great way to manage capacity, and charging for tickets is a great source of income for your group. They are also essential if you're inviting non-LSE attendees to the event, so that you can provide the building's reception with a list of their names to allow entry.
Native is the SU’s ticketing platform. At the start of each year, all registered groups will receive an email from Native with instructions on how to set up tickets. Once you’ve set up your tickets, please let your staff lead know so that they can set them live.
There's plenty of support available to help you set up your tickets:
Use of external platforms must be pre-approved by your SU staff lead, and are only permitted if the event meets all of the following criteria:
- Free
- LSE attendees only
- Deemed low risk
- Has no external speakers
If your event matches the above criteria and you’d like to use an external platform, please discuss this with your staff lead.
Promoting Your Event
The SU can support you with promoting your event if you wish to attract a wider audience. You can find more info about this here.
Don't forget, your staff lead is there to support you in every step of the process, so please do reach out to them for any support you need!
Once the event is approved and details have been confirmed, it’s time to start advertising!
Ticketing
We always recommend ticketing your events. Free tickets are a great way to manage capacity, and charging for tickets is a great source of income for your group.
Native is the SU’s ticketing platform. At the start of each year, all registered committee members will receive an email from Native with instructions on how to set up tickets. Once you’ve set up your tickets, please let your staff lead know so that they can set them live.
There's plenty of support available to help you set up your tickets:
- Native Training Slides
- How to Create an Event Listing
- How to Add Tickets
External platforms are only permitted if the event is:
- Free
- LSE attendees only
- Deemed low risk
If your event matches the above criteria and you’d like to use an external platform, please discuss this with your staff lead.
Promoting Your Event
The SU can support you with promoting your event if you wish to attract a wider audience. You can find more info about this here.
RISK ASSESSMENTS
Risk assessments are a legal requirement of all LSESU Clubs and Societies activities. They may look complicated at first, but once you get used to it, they'll become much easier! They allow us to consdier the potential risks of an event, and think of ways to reduce them, making the event as safe as possible.
All event risk assessments should include:
- Trips, slips and falls
- Attendee welfare
- First aid emergencies
- Capacity control
- Fire hazards (keeping fire doors closed and exits clear etc.)
Then, you'll need to consider specific risks related to the activity you're planning. For example, some other areas you may need to consider are:
- Crowd control
- Food consumption (allergies, choking, hygiene, preparation, storage etc.)
- External speaker risks (reputational risk, controversial content covered, protests)
- Alcohol consumption (welfare, related injuries and illnesses)
- Fire Hazards (eg. keeping fire exits clear and closed, making attendees aware of evacuation routes)
- Electrical hazards (if using devices such as microphones, projectors, speakers or laptops)
- Heating and ventilation
- Lighting
- Zoom security
- Violence, protests or political demonstrations
- Sound or loud music
For a more extensive list of potential risks, please see the Risk Assessment Template at the top of this page.
Then, think carefully about how the risks you identify can be mitigated. The more detail you go into, the better!
Click here to see some examples of how risks can be mitigated
Hazard |
Action Taken Before Event |
Action Taken During the Event |
Zoom Security - uninvited attendees enter the call |
- Ensure the Zoom call is password protected
- Ask the SU to set up a webinar, so only the host and panellists can be seen and heard.
- Don't post the joining link publicly. Only share the link with those who have signed up for the event, and encourage them not to share elsewhere.
|
- Enable the waiting room, then only admit people who are on your attendee list.
- Immediately remove any attendees who are causing trouble
- Have a designated committee member who monitors the chat and/or attendee behaviour
- Remind attendees at the start of event what kind of behaviour is acceptable.
|
Crowd Control |
- Ensure the event is ticketed so that room capacity limits aren't exceeded
- Brief committee members on fire capacities, regulations, & emergency exits
- Have a full list of attendees which can be used in the case of any evacuations.
|
- Have members of your committee act as stewards during the event, to direct people to their seats, check tickets on the doors and supervise fire escapes in case they're required.
- Brief attendees of fire exit routes at the start of the event.
|
Electrical Equipment and Wiring |
- Ask your SU's staff lead to arrange LSE's DTS team to help you with setting up electrical equipment.
- Ensure any wiring is safely stored, or if that's not possible, ensre it is clearly signed.
- Ensure stewards are aware of fire escapes, and first aid provision in the event location.
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- Ensure no society member tried to move ro adjust electrical equipment.
- Report any broken or seemingly unsafe equipment to the building's reception.
|
External Speaker Risks |
- Do thorough research on your speaker in advance, so you're aware of any potential controversies that may lead to issues before or during the event.
- Decide on your questions and topics of discussion, and share them with the speaker in advance of the event.
- Arrange an academic chair who will moderate the conversation, ensuring free speech is upheld, and who will deal with any difficulties.
- Thoroughly brief the academic chair in advance of the event, so they're aware of the speaker, the topics covered, and any potential matters of contention.
- Ensure event stewards know how to contact security if anything escalates.
- You may wish to only open the event to LSE students, so that you can monitor attendance.
- Let the SU know if you receive any backlash regarding your speaker when advertising the event. We can then help to support you to make the event as safe as possible.
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- Inform the SU immediately if there were any issues at the event.
- Ensure your academic chair is present and in a position to intervene should they need to.
- Send round a feedback form after the event and encourage people to let you know if their welfare was negatively impacted by the event. Please let us know in this case so that we can support.
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BUDGETS
The best way to cover the costs of your event is to charge for tickets. You can subsidise these tickets using your society's money to make the event more inclusive. You can also apply for the Students' Union Fund if your activity meets the criteria!
Some events cost very little, especially if you just want to provide a few snacks for your attendees. However, larger events often have more associated costs to consider, including:
- Venue Hire
- AV Technicians (if out of hours)
- Catering
- Security hire
- Speaker travel/ accommodation reimbursements
- Speaker gifts
- Decorations
- Marketing materials (eg. sponsored social media posts)
We generally don't recommend spending large proportions of your society's balance on one-off events, to ensure your group remains financially sustainable. To ensure your events are financially viable, you may need to submit a budget. Templates can be found here, and should be attached to your event form if either:
- the event costs over £500
- the event would cost over 50% of your club or society budget
Top Tips for Event Budgeting!
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Don’t worry if you can only estimate your costs to start with. You can always update your budgets as the planning progresses, just keep your staff lead informed.
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It's a good idea to create a shared list/ payment plan with your organising committe, to keep track of what has been paid and what is still outstanding.
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If you’re collaborating with another group on an event, you'll need to decide between you who is the financial lead. All finances relating to the event will go through the lead (but internal transfers between societies can be arranged if needed)
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If you're inviting external speakers to your event and have agreed to reimburse their travel or accommodation, it's a good idea to agree a reasonable 'reimbursement limit' with them in advance of them making any bookings. This means you aren't met with any suprises when they submit their reimbursement requests
EXTERNAL SPEAKERS
LSESU Clubs and Societies invite hundreds of speakers every year, to discuss a wide variety of topics.
If your group wishes to invite a speaker onto campus, you must make the SU aware by including their names and a brief description on your event form.
SU staff will conduct a background check on the speaker. This is to ensure we can put measures in place to ensure the event is as safe as possible, for your group, your audience, your speaker and for the wider LSE community.
If the speaker is high-profile, or something controversial comes up on our search, we'll circulate details of the event to the LSE Risk Spotters group, which is comprised of various LSESU and LSE staff members. They will then share any recommendations they have to ensure the safety of the event.
Also, you may be required to have an academic chair at your event. This is to ensure freedom of speech is upheld. You will be required to find an academic chair if:
- Your event is open to the public, and/or students from other universities
- Your speaker is high-profile, or coudl require extra security considerations
- The topics you're discussing could attract strongly differing views (regardless of where your society sits within these views)
Please don't advertise your speaker until the SU have approved your event. This is to ensure both the SU and the School are aware of who is being invited to speak on campus, and to protect your group.
You'll also need to email the name(s) of your speakers to the reception of the building where your event is taking place. This will ensure they're allowed access on the day of the event.
ACADEMIC CHAIRS
Please see our essential guidance document here.
An academic chair is required at any event on LSE Campus that's:
- open to the public (including students from other universities)
and/or:
- Your speaker is high-profile, or could require extra security considerations
- The topics you're discussing could attract strongly differing views (regardless of where your society sits within these views)
This must be a full-time member of academic staff. This directory may help, as you can add a filter to find academic staff.
For more information about LSE's academic chair requirements, please visit this page and scroll down to the 'Opening Events to the Public' section.
It is your group's responsibility to fully brief your chair in advance of an event. You may wish to discuss the structure of the event, topics of discussion, and details of your invited speakers. Please also send them LSE's Chairnotes, to ensure they know what their role entails.
This is an LSE requirement, as a condition of using their spaces. Therefore, we recommend reaching out to potential chairs early on, to ensure you can secure one in time. Otherwise, the event will unfortunately need to be rearranged.
FILM SCREENINGS
If you wish to screen a film, documentary or TV programme, you must acquire the relevant licenses. This includes Screening Licence to cover copywright, and if the event is open to the public a Premise Licence/Temporary Event Notice to comply with the Licencing Act 2003.
The only exception to the above is if you are showing a film for educational purposes, and it is only LSE students in attendance (as listed under s34(2) of the Copywright, Designs and Patents Act 1988). Where possible, please make it clear how a film is being used for educational purposes.
Screening Licences
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Can be obtained from a ‘filmbank’ such as the BFI, Filmbankmedia or MPLC.
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Can be obtained directly from the copywright owner if a film is not covered by the filmbank.
Premises or Temporary Event Licences
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Applications must be made to the local council
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Under the Licensing Act 2003, an exemption also applies for screenings of films for the purpose of information, instruction or education. Guidance for this available on Licensing at Camden Council.
Event organiser responsibilities
You'll need to decide who your Lead Event Organiser is within your committee.
To be able to deliver events effectively, members of your committee who are events organisers must complete the Room Bookings Training, and Planning Events Training on the committee hub. If they have not completed this, they will not be approved to organise events.
All Event Organisers Have Responsibilities Which Include:
- Event Safety & Risk Assessment - Ensuring the Event is safe by completing and acting upon a risk assessment
- Equality & Diversity - A requirement that Event Organisers discuss equity, diversity and inclusion with regard to event speakers & content as well as planning accessible or welcoming events.
- Freedom Of Speech - Protect and promote freedom of speech within the law via risk assessment
- Gender Segregation - Including External Speaker, Film Screenings, Activities
- Attendees Experience - Is my event for members only, open to LSE students and staff or event the public?